Tech Talks

11 Common Mistakes You Must Avoid When Building Your Online Brand

Having a business with a street presence is necessary but it is equally necessary to have an online presence for the same business as well in this fast paced increasingly digital world. In such a scenario a tiny mistake could spell failure for your business and cause some permanent damage to the virtue and trustworthiness of your company. You wouldn’t want that especially if the mistake or the situation is avoidable.


Here are some of the most occurring mistakes which can be avoided by a business person with online presence:

Setting a vision for the goal of your brand:

If you feel you have an incomparable product which can be voted as the product of the year you will have to think again. The worst thing you can do to harm your business is being over-confident about its worth. Have a vision for the future of your brand and set your goal accordingly.

No uniqueness in the name of the brand:

A brand name synonymous or similar to some other brand name can create confusion for your customers. Research about the name you want to give for your brand so that its uniqueness is maintained. Also check if the domain name is also available or not with your chosen name.

No technical help hired:

Your role as an entrepreneur is to run your business efficiently. If you are sitting in front of your computer screen trying to find solution to your virtual problems the maintenance of your business may be at stake. Hence it is better to leave the technological technicalities on the experts.

Always have a backup plan:

It is careless attitude to assume nothing wrong can ever happen to the fate of your business. You never know what virtual or technical problems you might have to face in the future, hence it is always safe to work with a backup plan and also keep updating it according to the advances in technology.

Clarity of the message sent about your brand:

Being visible on the social networking site is very important for increasing the social connections of a business. When active on a site you may tend to like and follow certain pages for the sake of increasing the visibility of your company. Some of the liked and shared posts by your company might convey the wrong impression about your company. Every move of your company on the social media must be planned and performed solely for the betterment of the business.

Google yourself to know your online visibility and position:

When was the last time you Googled your business? Try doing so frequently. This is where you will be receiving traffic from to your website and this is where everyone will receive all the information about your company. Check to see whether the content is up to the mark and without any embarrassing mistakes.

Fail to proofread your work:

I always say this that this is the worst mistake you can do to harm the reputation of your company. Proofreading your website content is a must before broadcasting it and if possible it should be done by someone other than the person who has developed and created it. Edit you college paper at with our professional.

Importance of contacts and connections:

No business can survive without the right contacts and connections. The social media is a place where you can showcase your products and services and other information’s about your business but this platforms should also be used to increase your chain of contacts for your business’s expansion sake.

Clarity of the role of your business:

Also on the other hand of the above point, you should be able to convey explicit knowledge about your brand especially if the brand name does not convey the nature of your brand.

Deleting dead domains:

It is usually seen that while in the primary stage of the business and in between choosing the domain of the business the company tends to set up more than one domain. Always remember to delete the unwanted domains as it may create confusion about the authentic domain of the company among your users.

Converse actively:

Active participation on the social media is very important for increasing the visibility of your brand and business as customers and clients like the personal touches that are present in your posts and shares.

All the above points are not irrevocably huge mistakes. A little care and changes here and there are more than enough to rectify them.

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About the author

Charmin Patel

Blogger and Digital Marketer by Choice and Chemical Engineer By Chance. Computer and Internet Geek Person Who Loves To Do Something New Every Day.

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